An email campaign is among the top ways of promoting a webinar to its success. Those who have sent you their emails have communicated with you at least once in the past. They may have also downloaded educational materials, joined newsletters, or attended past webinars. You can use these people as your potential customers. This is one way how to get instant rapport when promoting a webinar online https://www.radical-marketing.com/webinar-marketing/.
To create an email campaign for promoting a webinar, the first thing you need to do is to create a sign-up form on your landing page. On the landing page, there should be a button that says “Sign up.” The person who clicked on the button is your subscriber. This is how your subscribers are identified. So, if you want to know how to get instant rapport with your subscribers, make sure that they have signed up for your email newsletter. Let them know how convenient it will be for them to receive your updates through email.
Then, start promoting your webinar on the social networks. Everyone has accounts on one social network or another, and it is best to promote your webinar there. You can add a brief description on your landing page as to why your webinar will be helpful to them. If you are using Facebook, you can create a fan page that will show the date and time of your webinar and include the URL where your visitors can go to get your information. You can then encourage your Facebook friends to invite their friends to join in on your webinar.
Twitter is another good platform for you to promote your webinar if it is well-designed and well-written. It allows you to interact with your audience and build relationships. But, just like Facebook, it is best to use the “adanprene” tag in your tweets so that your followers can easily tell what your blog post is about.
YouTube is yet another excellent place for you to promote a webinar. People love watching videos, and this is a very easy way to get your message out. But, it takes time to create a video that is of high quality and that is interesting enough to hold people’s attention. So, you will have to be patient. There are many YouTube videos that have been viral within a few days.
Last, but certainly not least, I recommend social bookmarking sites such as StumbleUpon for promotion of your webinar or blog post. This is because these websites let you share information with your friends and fellow users. The more popular you are on these sites, the more people there will be that want to see your promotional material. For example, if you were promoting a Google AdSense campaign, you would probably want to find other users that may be interested in the subject matter. Once you have shared this information with your friends on these sites, they will then be able to see your StumbleUpon or Digg post, along with your YouTube video. You are now providing free advertising for your online ventures!
There are several other avenues you may wish to take for the promotion of your webinar or presentations. However, the three mentioned here are the best ways to go. If you are a newcomer to using social media for advertisement, you should take it slow at first. Don’t worry; there won’t be any huge drops in traffic immediately. All it takes is some time to build your audience up. Once they know who you are, they will want to come and see your Instagram ads and your twitter ads.
So, as you can see, there are several different ways you can promote a webinar. However, the best time to do it is when you are setting up your profile, so your audience can find you quickly. The other option is to simply not have one. Either option will give you the benefit of having more people learn about your brand at the same time.